2025 亚马逊夏季大促
职责: 项目视觉总负责人
2025 Shokz Prime Day
Role: Project Visual Lead
工作内容
产品图拍摄方案、人物图拍摄方案、活动字体与排版设计、
官网及各渠道平面设计、赠品设计方案
Key Responsibilities
Product Photography Plan, Lifestyle Photography Plan, Event Typography Design, Design for Official Website and Multi-channel Platforms, Gift Design
韶音（Shokz）是一家专注于骨传导耳机研发与制造的全球化品牌。凭借领先的声学技术和独特的开放式设计，为运动爱好者、城市通勤人群以及注重健康听力的用户提供了安全、舒适、创新的聆听体验。
Shokz is a global audio brand specializing in bone conduction and open-ear headphones. With cutting-edge acoustic technologies and a unique open-ear design, Shokz delivers a safe, comfortable, and innovative listening experience for runners, commuters, and users who care about hearing health.
亚马逊夏季大促 (Prime Day) 作为仅次于黑五的年度重点促销节点 (Tier 1 Promotion)，允许品牌通过限时优惠与多渠道推广，提升曝光度与产品销量。
Amazon’s Summer Mega Sale (Prime Day), as the second most important annual promotion after Black Friday (Tier 1 Promotion), allows brands to leverage limited-time discounts and multi-channel campaigns to boost visibility and product sales.
以“城市酷生活”为主题，塑造契合中青年用户群体生活方式的整体视觉调性。通过呈现耳机在通勤、运动、休闲生活等多元化场景中的应用，凸显耳机的实用性、时尚感与科技感，激发用户购买兴趣与转化。
Shokz Prime Day embraces the theme “Urban Cool Lifestyle”, presenting the headphones in commuting, sports, and leisure scenarios. The campaign highlights their practicality, style, and technology, inspiring user interest and boosting conversion.
以城市常见的玻璃幕墙作为场景，利用其自然形成的几何分割，营造出现代感与品质感。画面中辅以丝带与礼花元素，强化夏季大促的欢庆感与吸引力。
Using the glass curtain walls commonly seen in cities as the backdrop, the naturally formed geometric divisions create a sense of modernity and quality. Ribbons and confetti are incorporated into the composition to enhance the celebratory atmosphere and appeal of the summer promotion.
将耳机置于城市网球场、商业街、公园等多元生活场景中，突出其多场景适用性与陪伴日常的能力，通过球与飘带元素，营造动感，强化“夏季大促”的视觉记忆点。
Position the headphones within diverse urban settings such as tennis courts, shopping streets, and parks to highlight their versatility and ability to accompany daily life. Dynamic elements like tennis balls and ribbons are incorporated to convey motion and reinforce the visual identity of the summer promotion.
采用清凉干爽的色彩基调，融合多样运动元素，传递品牌强调的运动理念。画面中点缀蓝色与黄色的彩色亮片，营造轻松愉悦的夏日促销氛围。
Adopting a fresh and crisp color palette and blending diverse sports elements, the design conveys the brand’s core emphasis on an active lifestyle. Accents of blue and yellow confetti are added to create a relaxed and cheerful summer promotion atmosphere.
