2025 伦敦马拉松
职责: 项目视觉总负责人
2025 London Marathon
Role: Project Visual Lead
工作内容
活动视觉设计、人物图视觉方案、产品图拍摄方案、赛道、展会及快闪店视觉设计、官网及各渠道平面设计。
Key Responsibilities
Campaign visual design, Lifestyle imagery design, Product photography plan, Racecourse design, Exhibition & pop-up store visual design, and Website and multi-channel graphic design
韶音(Shokz)是一家专注于骨传导耳机的耳机品牌。产品核心优势在于开放双耳设计,保证佩戴时依旧能听到周围环境声音。这让长跑运动员在保持音乐或者语音陪伴的同时,也能保障道路安全。“运动+安全”的特性,与马拉松强调的耐力、陪伴、安全完美契合。
Shokz is a audio brand specializing in bone conduction headphones. Its core product advantage lies in the open-ear design, which allows users to remain aware of their surroundings while wearing the device. This enables long-distance runners to enjoy music or voice guidance while ensuring road safety. The combination of “sport + safety” perfectly aligns with the marathon spirit of endurance, companionship, and security.
伦敦马拉松 (London Marathon) 作为世界六大满贯马拉松之一在全球跑者群体中具有举足轻重的影响力。
Recognized as one of the six World Marathon Majors, the London Marathon carries significant weight in the global running community.
在本次伦敦马拉松中,韶音首次以官方指定赞助商身份亮相赛事营销,主题为 “无休止的欢呼 (Cheers Never Stop)”。活动聚焦全球代言人、马拉松传奇埃鲁德·基普乔格(Eliud Kipchoge)与英国本土精英跑者艾莉什·麦考根(Eilish McColgan)凸显其在路跑领域的专业地位,并进一步加深品牌与跑者的情感连接,持续提升品牌曝光与声量。
At this year‘s London Marathon, Shokz made its debut as the official designated sponsor under the theme “Cheers Never Stop.” The campaign spotlighted global ambassador and marathon legend Eliud Kipchoge alongside British elite runner Eilish McColgan, highlighting the brand’s authority in the road running field. The initiative further strengthened the emotional bond between the brand and runners while continuously boosting brand exposure and awareness.


产品图采用高饱和度色彩,与 EK 款亮橙色相呼应,突出产品特性并强化视觉冲击。辅以动态拖尾效果,营造冲线般的动势与张力。
The product visuals employ high-saturation colors to echo the vibrant orange of the EK model, highlighting product features and enhancing visual impact. Complemented by dynamic trailing effects, the composition conveys the momentum and tension of crossing the finish line.
概念草图 Concept sketch
拍摄现场 On Set

为了突出跑步的速度感,人物图在拍摄原片基础上,通过虚化背景和渐变色带,整体色调以低饱和的暖橙色营造赛事的热烈氛围。
To highlight the sense of speed in running, the lifestyle visuals build upon the original shots with blurred backgrounds and gradient color bands. The overall tone adopts a low-saturation warm orange to create the vibrant atmosphere of the race.
原图 Original image
成片 Final images



