Event-based Brand Campaign Design
2025 SHOKZ London Marathon
SHOKZ is a global brand specializing in the research, development, and manufacture of bone-conduction headphones. Its products emphasize safety, comfort, and a sense of companionship, making them particularly well suited to outdoor activities such as running and cycling.
As one of the six Abbott World Marathon Majors, the London Marathon holds significant influence among runners worldwide.
At this year’s London Marathon, SHOKZ made its event-marketing debut as an official sponsor under the theme “Cheers Never Stop.” The campaign spotlighted global ambassador and marathon legend Eliud Kipchoge alongside British elite runner Eilish McColgan, reinforcing the brand’s professional standing in road running. It also deepened the emotional connection between SHOKZ and the running community while continuing to build brand visibility and momentum.






