Puppy & Coffee

Puppy & Coffee is a dog-friendly café located in New York’s East Village, where guests can dine with their dogs and enjoy time together in a relaxed, welcoming atmosphere.

Centered on the concept of a picnic, this project builds a complete and approachable brand identity system around the café’s dog-friendly character. Interactive areas for people and dogs extend the feeling of nature and outdoor leisure into the interior, creating a dining environment that feels free, comfortable, and playful. The visual system communicates Puppy & Coffee’s natural, relaxed, and warm brand values, strengthens recognition and emotional connection, and helps the emerging brand attract more customers and pet lovers.